In an eye-catching move, the renowned Italian fashion house Dolce & Gabbana has introduced a luxurious dog perfume, named Fefé, yeh we know, Fefé haha… priced at, wait for it… $166.
This fragrant “tribute” is dedicated to co-founder Domenico Dolce’s cherished pet, making it a personal venture into the world of pet luxury. Described as an olfactory masterpiece, Fefé boasts warm notes of Ylang, the uplifting scent of Musk, and creamy Sandalwood undertones, all elegantly housed in a sleek green lacquered bottle with a striking red metal cap and a 24-carat gold-plated paw.
Accompanying the launch is a playful advertisement featuring stylish dogs, with a catchy narration that claims, “I am delicate, charismatic, and irresistible. ‘Cause I’m not just a dog. I’m Fefé.” For dog owners eager to elevate their pet’s grooming routine, the perfume can be easily applied by spraying it onto hands or a brush, working it into the fur from the middle downwards.
However, the launch has raised eyebrows among animal welfare organisations. Alice Potter, senior scientific officer at RSPCA UK, cautions against using strong scented products, as they could overwhelm a dog’s sensitive sense of smell. Dog lovers are encouraged to consider the well-being of their furry companions before indulging in this luxurious treat.
